Way To Be Designs is a Fremont, CA based provider of custom and branded merchandise and apparel. We have worked with Way To Be for over a decade, providing design and branding support for clients such as McDonald's, Virgin America Airlines, Autodesk and Super Bowl 50. 

2015 FRESH FASHIONS & MORE CATALOG
In 2015, we redesigned Way To Be's Fresh Fashions & More catalog, which provides a comprehensive resource for branded merchandise that McDonald's franchise owners can purchase for their employees. A brighter color palette, more dynamic full-bleed photography, and a nod to McDonald's current "lovin'" campaign helped liven up the catalog and improve the overall shopping experience.

2015 FRESH FASHIONS & MORE HOLIDAY SUPPLEMENT

FRESH FASHIONS & MORE MASTHEAD AND WEB SITE

McDONALD'S FASHION APPAREL BRAND IDENTITY AND WEB SITE
Way To Be is one of only three McDonald's uniform suppliers in North America. When the uniform program was recently refreshed, we worked with them to design an online portal to showcase the new uniform designs and to provide a streamlined ordering process for McDonald's owners that worked on both desktop and mobile platforms. 

VIRGIN AMERICA SWAG SHOP
Virgin America brought a much needed sense of cool to the US airline industry. To help spread some of that cool around, we worked with Way To Be to create the VA Swag Shop, which offers branded apparel, mobile device cases, toys, drinkware, and a line of custom travel bags, all created in partnership with San Francisco's Rickshaw Bagworks.