To support State Farm’s “Born to Assist” ad campaign (featuring the LA Clippers’ Chris Paul and his fictitious twin brother Cliff), we created a system of graphics that ran in USA Today, on the back cover of the 2013 NBA All-Star Game program, and on the video displays in Times Square. The ads featured a custom typographic ambigram, which is a pictogram that reads the same right-side-up and upside-down.
RAW HAIR ORGANICS
A line of 100% organic hair care products that are formulated to beautify any type of hair. We worked with Raw Hair to develop their brand identity, print collateral and product packaging.
ST. JOSEPH ASPIRIN
This redesign of the iconic low-strength chewable aspirin packaging was meant to invoke childhood nostalgia for a generation who grew up on this creamsicle-flavored pain reliever.
NATURAL DRIVE ELIXIRS
Featuring a proprietary blend of herbs and botanicals, Natural Drive elixirs provide a potent libidinal kick for both men and women. We worked with Natural Drive to create their brand identity and packaging system.
SIERRA LEONE'S REFUGEE ALL-STARS
Discovered in a refugee camp in Guinea in 2004, The Refugee All-Stars are a band of Sierra Leonean musicians that have come to international fame as the voice of the dispossessed in their home country. The 2005 documentary film Sierra Leone's Refugee All-Stars brought their plight into the homes and theaters of the world, and their inspiring story led to several worldwide tours and slots on major music festivals. We worked with the filmmakers on several aspects of the film design, as well as creating a custom font, soundtrack packaging, and tour merchandise (including the t-shirt above, as modeled by a British guy that used to be in a band).
TAHOE WINTER WONDERGRASS
Originally held in Colorado, the WinterWondergrass juggernaut brought their cold-weather beer and bluegrass festival to the Lake Tahoe in March of 2015. Hailed as an unqualified success, WinterWondergrass will once again be held in Squaw Valley in April of 2016. We worked with the WWG crew to create promotional materials for both print and web. Buy tickets online.