Menu
Menu
Menu
Menu
/01
Creative & Art Direction
/02
Brand Strategy & Identity
/03
Graphic Design
/04
Custom Packaging
/05
Web Design & UI/UX
/06
Lifecycle Marketing
01
Mission
©2007-2026
Located in beautiful Burlington, Vermont, Schaaf Design creates the visual fingerprint for visionary brands in the Food & Wine, Music, Sports, Hospitality, and Cannabis industries.
02
Portfolio
Case
Studies.
Deep dives into recent brand identity projects. View full portfolio here.
03
Services
WHAT's ON
THE MENU?
01
01
Art & Creative Direction
02
02
Brand Identity & Strategy
03
03
Graphic Design & Packaging
04
04
Website Design
05
05
Marketing Support
01
01
Art & Creative Direction
02
02
Brand Identity & Strategy
03
03
Graphic Design & Packaging
04
04
Website Design
05
05
Marketing Support
01
01
Art & Creative Direction
02
02
Brand Identity & Strategy
03
03
Graphic Design & Packaging
04
04
Website Design
05
05
Marketing Support
FAQ
Quick
Answers.
01
01
What services are included in a full brand identity package?
02
02
What is the process and timeline for custom packaging design projects?
03
03
Do you offer both website design and web development?
04
04
What is the difference between a Graphic Designer, an Art Director, and a Creative Director?
05
05
What print design services do you provide, and do you handle print production?
06
06
How are graphic design project costs and payment schedules structured?
01
01
What services are included in a full brand identity package?
A standard brand identity package includes a primary logo design package, secondary brand marks, a color palette, a typography system, supporting graphic elements, and a comprehensive brand guidelines document.
Depending on your business needs, a broader brand identity project can also include:
• Naming strategy & brand voice
• Social media templates & custom photography assets
• Business collateral (business cards, stationery, document templates)
• Product packaging & apparel design
Explore my logo design gallery and brand identity case studies to see examples of recent work.
02
02
What is the process and timeline for custom packaging design projects?
The custom packaging design process covers five key phases: market research & competitive audit, structural selection & dieline creation, 3D concept presentation, print-ready file preparation, and production coordination.
Projects begin with an industry audit to identify visual opportunities to distinguish your product on the shelf or online. I present multiple flat and 3D-rendered design concepts, refine your selected direction, and prepare final prepress artwork files for direct handoff to your printer or manufacturer.
Timelines: Project schedules vary depending on structural complexity and revision cycles, but most packaging projects are delivered efficiently without sacrificing quality.
03
03
Do you offer both website design and web development?
Yes. I provide complete UI/UX website design and front-end web development across major platforms, including Webflow, WordPress, Shopify, Squarespace, and Framer.
Whether you need a custom site built from scratch, a Figma-to-Webflow conversion, or a platform migration, I handle the full process—from wireframing and responsive visual design to development, CMS setup, and launch.
04
04
What is the difference between a Graphic Designer, an Art Director, and a Creative Director?
While these roles often overlap, the main difference lies in scope: Creative Directors lead overarching brand strategy and concept creation; Art Directors manage the visual execution, aesthetics, and team coordination; and Graphic Designers craft the tangible assets like logos, packaging, and layouts.
Breakdown of responsibilities:
Creative Director: Handles high-level brand strategy, big-picture campaign concepts, budgets, stakeholder alignment, and team vision.
Art Director: Translates strategic concepts into visual systems—guiding typography, photography, layout, and visual execution across designers, photographers, and developers.
Graphic Designer: Executes the hands-on creation of visual elements, applying color theory, composition, and typography to build logos, marketing collateral, posters, or digital graphics.
Having worked extensively in all three capacities, I offer full-spectrum creative direction and design execution tailored to your project’s scale.
05
05
What print design services do you provide, and do you handle print production?
I offer full-service print design and end-to-end print management, including event graphics, marketing collateral, posters, packaging, direct mailers, menus, catalogs, and apparel.
Beyond visual layout, I manage the technical side of print production:
Prepress Preparation: Color mode conversion (CMYK/Pantone), bleed setup, and high-resolution file exports.
Vendor Coordination: Partnering with specialized print vendors for offset, digital, screen printing, engraving, and specialty finishes.
Quality Control: Oversight throughout production to ensure color accuracy and material quality.
06
06
How are graphic design project costs and payment schedules structured?
Graphic design project costs are structured either as a flat project fee or on an hourly rate, depending on scope and deliverables. Standard brand identity packages and defined projects are typically billed at a flat rate, while open-ended or evolving work is billed hourly.
Payment Terms & Structure:
Project & Hourly Work: A 50% deposit is required upon contract signing, with the remaining 50% balance due upon final file delivery. If project scope expands, any additional hours are communicated in writing before work proceeds.
Retainer Services: Monthly retainers are available for clients needing ongoing visual strategy, art direction, or design support with reserved weekly hours.
Interested in long-term collaboration or full-time Creative or Art Direction? Get in touch via email to discuss custom arrangements.