The Advocate is a gathering place located in Berkeley’s historic Elmwood neighborhood. It is the second restaurant from the owners of the critically-acclaimed Comal in Downtown Berkeley. We developed the Advocate's logo, menu system and signage.
We created a custom typeface for the Advocate's logo, which incorporated elements from traditional Craftsman architecture and the Arts & Crafts typography that is synonymous with the city of Berkeley. The resulting logo feels both fresh and timeless, allowing the restaurant to fit seamlessly into one of Berkeley's most upscale neighborhoods. The newest addition to The Advocate's brand identity is a mark for their Oyster Hour happy hour, where diners can enjoy $1.50 Hog Island oysters and drink specials.
Incorporating elements from antique Berkeley postcards, we created an interchangeable set of menus that reference the large format graphic panels on the Advocate's walls.
All photos: Charlie Villyard.